AGE: Twenty one years old COMPANY: Free Bike Project HOMETOWN: Emdrup, Denmark
College students need bikes. Many companies need college students. Johan Bender ingeniously put the two together. FreeBike Project puts free bikes in the hands of college students while providing incredibly effective on-campus marketing for companies striving to reach the young market. In its simplest form: a company buys a bike, slaps their logo on it and a student gets it for free. It’s a win-win; companies get exposure and students get free bikes.
But it doesn’t end there; FreeBike Project vows to also give used bikes to underprivileged kids overseas for free.
So, it’s a win-win-win. Biking promotes a healthy lifestyle and healthy environment. Students get free bikes. Companies get great exposure. Underprivileged kids get free bikes too. Johan and his business partner, Kim, prove their vibrancy by creating a mutually beneficial business plan that is unmatched in its ingenuity.